Posted in Commentary by Mathias Eichler on September 3, 2010

This week something funny happened on facebook. What facebook started doing a while back is creating pages for places, businesses and communities that didn’t have one on their own. Now last week facebook created a page for einmaleins. A community page. I have a page on facebook for einmaleins. A very active one that is. So I was a bit confused on why this might’ve happened and then it dawned on me.

I have a business page for einmaleins. Facebook created a community page for me. In an interesting way facebook just realized what I am working on since many months, essentially since I first opened: Turning a business into a community. Facebook just realized this, alot of my friends know this and come to First Friday, support us and are part of the einmaleins community. Thank you my friends and Thank You facebook for realizing that einmaleins is a community. Not just a business, but a place for passion, connection, collaboration and inspiration.

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