Posted in Commentary by Mathias Eichler on September 3, 2010

This week something funny happened on facebook. What facebook started doing a while back is creating pages for places, businesses and communities that didn’t have one on their own. Now last week facebook created a page for einmaleins. A community page. I have a page on facebook for einmaleins. A very active one that is. So I was a bit confused on why this might’ve happened and then it dawned on me.

I have a business page for einmaleins. Facebook created a community page for me. In an interesting way facebook just realized what I am working on since many months, essentially since I first opened: Turning a business into a community. Facebook just realized this, alot of my friends know this and come to First Friday, support us and are part of the einmaleins community. Thank you my friends and Thank You facebook for realizing that einmaleins is a community. Not just a business, but a place for passion, connection, collaboration and inspiration.


Posted in Commentary by Mathias Eichler on September 1, 2010

Posted in Commentary by Mathias Eichler on August 31, 2010

You f’in left out Munich in your list of 12 Best Cities for Beer Lovers to visit? What is wrong with you Huffington Post?

Sorry, that rallied me up, I need a beer….


Posted in Commentary by Mathias Eichler on August 30, 2010

There are moments in life, when you just have to go there… oh, the memories… sitting at my tape deck late at night, trying to record the most popular songs of the Neue Deutsche Welle from the radio for my brother, who was working late at night at Hotel Eiss in Leonberg.

Markus, this is for you – I miss you bro!


Posted in Commentary by Mathias Eichler on August 28, 2010

… I am so fascinated with the new media world.

Because of the social element, “every single vertical will be transformed.